1932 Cake Mascara
Black 7g
Recyclable Small Slide Tin
Tin Of Cake Mascara:  2" X 1"
Includes a spoolie 
NOTE: Spoolie color may change, and Your cake mascara may arrive cracked. This is perfectly normal. Just add some water, let it soak in, give it a stir, and it will repair itself. 
Remember to bend your spoolies, it will make it easier to work in the tin!
 
NOTE: Please read this all the way through before you purchase. This is an ORIGINAL Recipe from the early 1930s and therefore has SOAP as an ingredient which may BURN if you rub your eyes or touch them a lot!!! Then this is NOT for you!  This is meant for ONLY ONE or TWO swipes at the most!  IF YOUR EYES ARE SENSITIVE, WE RECOMMEND NOT PURCHASING OUR ORIGINAL RECIPE CAKE MASCARA!
Videos:
 https://www.youtube.com/watch?v=YtzWg8AvfV0
How To Use: https://www.youtube.com/watch?v=QvfSRrrk-jg
History: 
In 1913, Thomas Williams was said to have watched his sister Mabel mixing vaseline ( a relatively new product from 1872) that people used in almost everything at the time) and coal dust together to make a cream type of mascara.  Remember, the term "mascara" wasn't used back then. Most of the time they just called it, " darkening or beautifying the eyelashes." In retrospect, the idea of darkening the eyelashes wasn't really discussed or written about at this time unless it is mentioned in the theatrical sections of formularies. They first marketed a product very similar to what she was making in 1915  as "lash-brow-ine". They called the company Maybelline.  Their ad for this first eyelash product stated, " If your eyebrows and eyelashes are short, thin, and uneven, you can aid nature in a marvelous way in nourishing and promoting their natural growth by simply applying a little nightly." Maybelline's cake mascara would have to wait 17 more years to hit the shelves in 1932. The original recipe that we used came from 1932!!! Cool Huh!
 
 I haven't really found recipes for "cake" mascara in the 1920 formularies. The earliest one we could find was 1932 (the same as when Maybelline came out with theirs). The reason for this is because most women in the 1920's that wanted darker lashes were using a liquid product. Although we do see a few ads starting to pop up by 1928 advertising cake mascara and spouting catchphrases like,  "You too can have eyes that charm!". But it took a bit for the cake mascara to catch on, and when it did, there was no going back. As more companies formulated their own recipes, each was looking for the newest ingredients and would work and the best catch-phrases to sell their product.  This snazzy example is from a 1934  advertisement for Winx Cake Mascara. "You'll never realize the power of beautiful eyes until you try Winx the professional formula of mascara in either cake or liquid form... it makes skimpy lashes look luxurious, sparkling, alive!"
 
Q: Will it sting if you get it in your eyes?
A: YES, However, for those that tested it -when they compared it to other cake mascaras, they said it was different ( which is it is) and it took them a little bit to get used to how to wet it and let it sit while they worked at your toilettes. Once they got the hang of it, they all loved it. Most of them said, they only got it in their eye once and never again. Plus many of them reported back that they never realized how much they touch their face in a day and this mascara helped them to take note and stop. Plus almost all of our testers threw away their old mascara.   
 
Q: Is it bad for my eyes to get soap in them?
A: "Most substances you get in your eyes that make your eyes burn will not cause serious eye problems. The only treatment needed for items such as soaps, shampoos, and perfumes that get in the eyes is to immediately flush the eyes with water."  (C.S. Motts Children's Hospital)
 
Q: Did women have this issue historically?
A: Yes this was one of the reasons that other alternative ingredients were looked into, becuase women complained that they loved the concept of the cake bar, but didn't like the possibility of getting it in their eyes. Remember, soap doesn't actually harm the eye, even if it stings and tears up. Women continued to use this formula for many years afterward. It wasn't until the early 1940's that we see other ingredients being used. Not all of these later original formulas are able to be reproduced. So basically from the 1920s through the 1930s, many women who chose to use cake mascara's had this issue. But I have to say after you start wearing it and not touching your eyes, you never notice it and it stays on all day. It seems scary, but it's not really, it just takes a little getting used to and learning how to properly apply it and not rub your eyes. You will love it!
 
Q: Are you going to put out other formulations? 
A: Yes eventually. We also plan to have other colors like brown. 
 
Q: Will bacteria build up? How long will this last?
A: No. This was the only part of the recipe we had to change. We used a modern water-soluble preservative that is very effective at preventing the growth of bacteria, mold, fungus, yeasts, and more. This is a paraben-free preservative!!  You will run out of mascara before you need to toss it out. We give this formula for up to 2 years. 
 
Q: What are the white specks? Why is my cake cracked? Why is this happening?
A: If you see white specks don't worry, it's just corn starch. Sometimes your cake may crack, but don't worry It will be glued back together with water. If it pulls apart a little that is ok too. What are seeing is gum arabic stretching. The reason this is happening is becuase, historically, they had molds that would put pressure on the cakes and push the air out of them. This would help prevent cracks and pulling apart. We don't have a cake mascara mold, but you can bet if I can find one we will get it! Also, we show this in the last photo.
Q: What are the directions? Can I use this for my brows and eyeliner?
A: Directions: Moisten the brush with water, or place a few drops of water on your cake or brush. Rub to spread the water over the cake and let sit while you do the rest of your makeup. This gives the water time to soak in. Rub cake until proper consistency is obtained add more water if necessary. Less is more. Apply to lashes pushing your brush up on the lash to curl them and allow them to dry. Apply more than one coat if necessary. Need to color your eyebrows? Not a problem! Follow the same instructions.  I would NOT use this as eyeliner for obvious reasons.
PLEASE BE AWARE: If you add too much water to the container, you can pour it out right away, but if it sits, do not pour it out. It will take all your product with it. Let it sit out and dry. It won't harm your mascara. 
 
Ingredients: Corn Starch,  Organic Activated Charcoal,  Kirks Original Coco Castile Bar Soap. Gum Arabic, Germal Vig Plus, Alcohol, Vit A, Distilled Water,